The difference between a website & a successful website comes down to the little, yet important things. The subtle things that take experience to know & fully understand.
The skill lies within knowing how to piece it all together. Imagine seeing your site change over time, from being something you simply figured you needed to have – to being a major part of your business plan and bringing profitable results.
The main aim of your site should be to increase company profits. That is exactly what we will help you achieve.
Whether this is driving more targeted visitors – real people – to your website, helping you increase your website’s conversion, or building the relationship with your customers, so they buy more frequently from you.
These are the striking results Web-Elites Inc. can bring you. (To learn more about how Web-Elites Inc. can bring you striking & profitable results, simply Call us now at: +1 (323)-284-5074 or drop us a line through our Contact form here).
You will make many decisions along the way when you design your webpages, and they will have far-reaching consequences with your audience and success. Your focus should be on making your site’s design stand out from the rest, pass on the right message to your visitors and at the same time be visually appealing. So if you are new and struggling, then you are probably wondering what needs to be done. Let’s look into a few web design factors that you should be focusing on.
One best practices tip to make a habit is naming your site pages file-name extensions that serve a greater purpose with the descriptions. The reason for this is, when search engines go through your website they look at the file names and search for any keywords that they could rank your site for. But you do not want to use a secondary keyword in this instance; instead, make it the primary. Do not put the words together with no spaces at all, and the way to write them for the bots is with a hyphen between the words. If you use no spaces and the words are next to each other the bots will not read them properly. While not totally about web design, it will contribute some amount to usability perhaps.
Each of your webpages should consist of a header where you have the link that goes to your site’s homepage.
We recommend using the link text, Home, so people know immediately the purpose. Plus you do need to ensure that all of your pages have the homepage link on it. You always want to be reliable and do things the same way, and that includes using a format or link template for all your pages. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.
Use Alternate Domains: In order to protect your brand and ensure that your website is found by your target audience, you should register alternate domain names or multiple versions of your domain name with various extensions. This is a step that just prevents others from using the available (similar) domain names for themselves. This isn’t a direct part of your website design but take the step anyway so you can protect yourself. All that you need to do then is set up the domains to re-direct to your main site, which is something that all of the bigger companies do when they want to protect their brands and raise awareness of their websites. To use one example, you need to register at least the .org and the .net as well as the .com extensions to make sure that you stay covered. This can help you limit the amount of competition in the search engines.
There are very many other website design considerations, and this is just a primer for those who are less experienced. Most IM marketers can get by with just learning about some of the fundamentals of site design.